Odor starts before deodorant goes on

Sweat itself isn’t odor. Odor develops when bacteria on your skin break down sweat.

When that buildup is already there, deodorant is being asked to do two jobs: manage odor and cover it.

Cutiva adds the missing first step: cleanse before you defend.

THE PRE-DEODORANT STEP

Meet Cutiva Core

Use Cutiva Core in the shower to cleanse the underarm area and help wash away buildup that can contribute to odor.

Rinse, dry, then apply your usual deodorant.

Join the Waitlist

A better odor defense routine

Three simple steps. One routine that starts before deodorant.

  • CLEANSE

    Use Cutiva Core in the shower to help wash away odor-causing buildup.

  • DEFEND

    Follow with your regular deodorant on clean, dry skin.

  • MAINTAIN

    Refresh as needed and keep odor defense built into your routine.

Your deodorant shouldn’t have to do all the work.

Join the launch list for first access. Launch updates only. No clutter.